Why cities?
With global populations increasingly concentrated in cities and urban areas, there is a real need to ensure that these urban environments are as conducive to life and well-being as possible. Cities are complex networks, 'multi-authored' habitats, in need of constant renewal and care. At regular intervals we need to re-evaluate how the built environment is serving the needs of its communities and enhancing vitality.
Why colour?
Colour impacts everything we do. It is a very powerful tool of language, expression, communication and connection. Everyone 'gets' colour on some level, making it an accessible and potent tool.
Colour's versatility in application and approach, also makes it an ideal vehicle for civic participation. This participative action can be used to support the long-term interests of human activity in an area. Through coming together to add colour – in a myriad of ways – we can spark and create new creative possibilities for the area, foster a sense of local pride, improve communication and social cohesion.